Tuning Your Demand Gen for the New Buying Journey

The B2B buying journey has changed forever, and marketers are rethinking how to catch up, keep up, and maybe even get one step ahead of their target buyers.

In this keynote session from the 2026 Music City Demand Gen Summit, TechnologyAdvice CEO Zach Jones and CPO Katherine Fones explore the most critical shifts affecting B2B media and demand gen strategies heading into 2027. They discuss the most influential media and buying trends while sharing examples of best-in-class marketing and new ways that TA is helping its customers reach audiences across New Media, Creators, Journalism, Reviews, and AI Search.

WHAT YOU'LL LEARN: 

- The top trends shaping brand building and demand gen in 2027

- How the new information ecosystem is impacting media strategies

- How to maximize your ROI with publishers, new media, and AI search

- New solution offerings from TechnologyAdvice including Creator-Led Content, Content Hubs, Account Intelligence, and AI Discoverability

This session is for B2B marketing leaders looking to understand the key market trends heading into 2027 and the role that modern media publishers like TechnologyAdvice can play in their go-to-market strategies.

Interested in learning more about TechnologyAdvice?

Head to our TA Solutions site for more details on TechnologyAdvice's full suite of B2B marketing solutions.