Tune Your Demand Gen for the Modern Buyer
The B2B buying journey has a new rhythm, and today’s B2B marketing teams need to fine-tune their strategies to keep pace. The 2026 Music City Demand Gen Summit brings B2B marketing leaders together in Nashville to explore how new media channels, AI search, strategic partnerships, and credible content experiences are changing the way buyers discover, trust, and engage with brands.
Venue & Vibes
Join us for an intimate event packed with practical ideas, peer insights, and fresh inspiration to help you hit the right note with today’s buyers.
WHEN? October 14, 8am-6pm
WHERE? Woolworth Theatre, downtown Nashville
WHO? B2B marketing and demand gen leaders
COST? Complimentary but by-invitation-only
Speakers & Industry Insiders
Learn from 15+ marketing leaders and industry insiders, including:
Agenda & Sessions
Engage with all of our speakers, experts, and fellow marketing leaders in an intimate environment that encourages questions, debates, and interactive conversations throughout the day.
Tuesday October 13th
Welcome Reception for All Attendees
6:00pm - 8:00pm | Location to be announced | Food and drinks provided
Join your fellow attendees, speakers, and event hosts to kick off the event in true Nashville style with our pre-event networking reception in downtown Nashville. Food, drinks, and plenty of entertainment will be provided.
Wednesday October 14th
What a Time to be a B2B Marketer 🥴
8:45 | Tyler Lessard, CMO @ TechnologyAdvice
Dark funnels. Zero click search. The trust crisis. And so many opportunities to out-market competitors. What a time to be a B2B marketer! Welcome to the Music City Demand Gen and Digital Marketing Summit...
Tuning Your Demand Gen for the New Buyer Journey
9:00 | Zach Jones, CEO @ TechnologyAdvice | Katherine Fones, CPO @ TechnologyAdvice
An explosion of new media channels, rapidly changing buyer behaviors, universal adoption of AI search, and new MarTech innovations are all reshaping the world of B2B Marketing. Join industry insiders at TechnologyAdvice to explore the most critical shifts impacting B2B media and demand gen teams, and how to adapt your playbook to embrace these changes as new opportunities.
Nashville Hot Chicken Chat: How Dell Technologies Is Reframing Demand Gen and Publisher Partnerships
9:45 | Aaron Welker, Global Lead Generation Publisher Management @ Dell Technologies | Alex Holladay, B2B Demand Generation Leader @ Dell Technologies | Hosted by Zach Jones
As B2B buying behavior becomes more fragmented and increasingly influenced by AI, Dell Technologies is adapting its approach to demand generation and reframing what it needs from its publisher partners.
Join marketing leaders from Dell to learn how their strategies are evolving to keep pace with modern buyers and why they're expanding key publisher partnerships beyond lead generation to support thought leadership, category authority, and visibility in AI search. And yes, they'll be dishing out plenty of hot takes while eating XX Hot Nashville Hot Chicken.
Human-Centric Marketing: How to Connect with Audiences in the Age of AI
11:00 | Ashley Faus, Head of Lifecycle Marketing @ Atlassian and Author of Human-Centered Marketing
In the age of AI, trust is the one thing you can't outsource or automate. Ashley Faus, Head of Lifecycle Marketing at Atlassian, shares how to build trust as AI reshapes how companies reach and engage customers. She’ll introduce practical frameworks to help you cut through the noise, build credibility early, and connect with real audiences in ways that drive meaningful engagement. Because in the age of AI, the real advantage is still human.
Lunch & Networking in the Woolworth Lounge
12:00-1:00
The New Rules of B2B Growth: Being Visible, Trusted, and Impossible to Ignore
1:00 | David Neal, SVP of Client Services @ Just Global / Trilliad | Tori Jensen, Director of Digital Marketing @ Autodesk
Most B2B marketing systems were built for a world that no longer exists. Buyers don’t browse like they used to. They ask. AI answers. They follow. Influencers publish. They subscribe. Newsletters and podcasts find them. To pull ahead, you need to be clearer, more consistent, and more connected across the buying group. Join this interactive discussion with B2B marketing leaders to learn how they're embracing AI search and redefining what omnichannel marketing means in 2027.
Building (and Measuring) a Brand & Content Engine that Drives Demand
1:45 | Panel Discussion featuring marketing leaders at SAS, Reltio, and Cloudera
Brand-led demand is a critical element of today's B2B marketing. But many teams still struggle with how to prioritize their investments in brand-level activities and thought leadership - and how to measure their impact on demand generation and pipeline. Join brand, communications, and demand gen marketing leaders to learn they're evolving their brand-led and content-led demand programs - and how they're tracking the impact of those efforts to understand ROI and build stronger business cases.
Lead Gen & ABM: What's Working, What's Changing, Where Do We Go in 2027?
2:50 | Panel Discussion featuring marketing leaders at Prove, Logitech, and Jellyfish
Advancements in AI-powered targeting, role-based marketing, and more reliable buyer intent signals are paving the way for a new era of highly targeted demand gen that prioritizes reaching the right buying group members at the right accounts. But which accounts are really the right ones to be targeting, and who's leading the charge on defining the buying group members and potential influencers?
Learn how different marketers are putting these ideas into practice within their own organizations to evolve their demand gen and ABM programs. Discuss what's really working, what's changing, and where they plan to place their bets in the year ahead.
AI Visibility: Why it’s a Demand Gen Problem (and How to Build a Plan)
3:45 | Interactive Discussion featuring digital marketing leaders at The Marketing Practice and Reltio
AI-driven search and recommendations is one of the biggest challenges - and opportunities - that B2B marketing teams face today. If your brand isn’t showing up in key AI answers, you may not even get a shot at competing for their business, and your job as a demand creator gets significantly more difficult (and expensive!). Learn why AI visibility is not just an SEO/AEO problem, but a key go-to-market imperative that impacts everyone responsible for creating and capturing demand. Get practical tips on how to approach a holistic AI discoverability strategy, and how to align your initiatives across demand gen, brand, digital marketing, and content teams. Bring your questions, as this session will be highly interactive!
Show-and-Tell: Award-Winning Campaigns to Inspire Your Next Program
4:15 | Presenters from Lenovo, Snowflake, Reltio, and Logitech
Join your marketing peers and winners of the 2026 Demandy Awards to see real demand gen and thought leadership campaigns that are winning, and what you can learn for your own programs in the months ahead. Our presenters will share real examples of high performing campaigns and practical takeaways for how to implement similar programs within your own marketing team.
Networking Reception in the Woolworth Lounge
5:45pm-7:00pm
Join us in the Woolworth Lounge for live music, delicious food, and free-flowing beverages to wind down after the big day. Connect with our speakers, find a new Marketing BFF, and get ready for some more fun as we prepare to hit Broadway for the "Music City After Party" and the full Nashville experience. 🎸👢
Music City Venue Hop & After Party
7:30pm+
Join us for an evening full of music, entertainment, and maybe even some karaoke as we tour down Braodway for our post-event venue hop and after party. Hosted by the fine folks at TechnologyAdvice and Just Global.
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