The Demandys (not to be confused with the Grammys 🎸) are the B2B marketing awards honoring marketing rockstars and legendary campaigns that are elevating the craft of B2B tech marketing and demand generation. Going beyond just generating more leads, these campaigns stand out for their creativity, innovation, precision, and impact.
Nominations for the 2026 Demandys are now closed.
Learn about our 2026 winners and finalists here!
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Award Categories
The 2026 Demandys are celebrating the most creative, innovative, and impactful marketing campaigns from the last year that have helped B2B technology vendors grow faster, differentiate their brand, and build competitive moats. This year we're celebrating campaigns and programs in the categories below:
Legendary Campaign Awards
These awards recognize integrated marketing campaigns designed to grow brand awareness, establish strategic thought leadership, and generate market demand.
🏆 Epic Demand Campaign
Recognizing integrated demand generation campaigns that had an oversized impact on pipeline development and revenue growth. These campaigns leveraged precise targeting, creative content, timely messaging, and the right mix of channels to create and capture market demand.
🏆 Elite Thought Leadership
Celebrating epic thought leadership campaigns that have helped B2B tech companies differentiate their brand and become a trusted authority on key topics that are moving their markets. Going beyond just generating leads, these thought leadership programs elevated brands and shifted market perceptions.
🏆 Bold B2B Advertising
Cheering on the most creative and impactful B2B advertising and brand campaigns. These campaigns stood out from the crowd with highly creative copy, bold designs, and a cross-channel approach to ensure their brand was on every tech buyer’s shortlist.
Extraordinary Outcome Awards
These awards honor marketing campaigns and programs that are designed to drive strategic outcomes and new channels to market for B2B tech companies.
🏆 Savvy Segment Marketing
Recognizing integrated marketing campaigns that helped B2B tech companies expand their presence in a key industry, geography, or other market segment. Going beyond lead and pipeline goals, these campaigns helped businesses penetrate key markets that are strategic to future growth and success.
🏆 Awestruck ABM Campaign
Celebrating outstanding Account-Based Marketing (ABM) campaigns that helped businesses crack into key accounts. More than just generating some hot new leads, these targeted campaigns were instrumental in progressing opportunities with top-tier accounts and winning a whale of a deal.
🏆 Channel Marketing Champion
Cheering on those channel marketing champions across our community! These channel marketing teams, programs, or campaigns knocked it out of the park by recruiting key new channel partners and/or driving the success of channel partners through the strategic use of MDF and co-marketing campaigns.
Industry Titan Awards
These awards celebrate creative and impactful marketing programs designed to reach and influence technology buying teams in specific vertical markets.
🏆 IT Tech Marketing Program of the Year
Shouting out the best of the best in IT Tech Marketing and Cybersecurity Marketing. Recognizing the unique needs and expectations of these skeptical buyers, these outstanding marketing campaigns and programs cut through the noise and drove massive results with IT or cybersecurity buying teams.
🏆 Cybersecurity Tech Marketing Program of the Year
Honoring the top marketing campaigns and programs in the wild world of Cybersecurity tech. By crafting high-impact programs that resonated with modern CISOs and cybersecurity teams, these campaigns elevated these tech brands and drove serious pipeline.
Demandy Hall of Fame Award
This award honors one B2B marketing team who has truly embraced the brand-to-demand ethos to deliver extraordinaire results for their business. Welcome to the coveted Demandy Hall of Fame.
🏆 B2B Tech Marketing Team of the Year
Bringing it all together, this team delivered extraordinary results by strategically investing in telling the right stories, building brand authority, and capturing demand across their market. This exceptional marketing team will be inducted into the Demandy Hall of Fame in Nashville at the Music City Demand Gen Summit.
Submit Your Nomination
Nominations are now closed.
2025 Winners
The 2025 Demandy Award winners showcased the best of the best in B2B demand generation. From embracing creativity to stand out in crowded markets to generating new demand with strategic thought leadership and community-led content.
Learn more about the 2025 winners here.
Demandys FAQ
Who can submit for a Demandy award?
All B2B technology companies and agencies are eligible to apply for the Demandy awards. There is no cost to participate.
Can agencies apply for client campaigns?
Yes, agencies can submit applications on behalf of themselves or their clients. However, all submissions should be focused on marketing campaigns and programs for B2B technology providers.
Is there a cost to apply for an award?
No, there is no cost to submit a nomination.
What types of details will I need to submit?
We'll be looking for relevant information on the goals, delivery, and results of your marketing campaign or program. Check the Nomination section above to download the submission template to see all of the questions you'll be asked in the submission form.
What can I win if I'm chosen as a winner?
In addition to bragging rights and a huge amount of marketing street cred, winners of each category will receive a marketing rockstar prize pack (more details coming soon!) as well as 2 complimentary passes to the Music City Demand Gen Summit in Nashville on October 14th.
Can I submit more than once?
Yes! You are free to submit for multiple campaigns or for multiple awards. After you submit your first nomination, you'll be prompted to submit another.
How can I stand out and maximize my chances of winning?
We love hearing about the "why" of each campaign as well as the results and impact that it had for your team, both quantitative and qualitative. Tell your story and share why you're worthy of a Demandy!